«Return on Ad Spend» screenshots
Google Ads — women’s clothing
Strategy and funnel:
- Basic level — smart shopping campaign, standard search ads for categories, DSA-RLSA.
- Dynamic remarketing — viewed items, abandoned carts, past customers.
- Wide acquisition — display campaigns with product feed, discovery campaigns.
- The very top of the funnel is a combination of video campaigns with serial ads.
USD 1 = RUB 70

Facebook Ads — women’s clothing
Strategy and funnel:
- Basis — sales by catalogue campaigns for LaL audiences and wide demography audiences.
- Dynamic remarketing — viewed items, abandoned carts, past customers.
- The very top of the funnel is a combination of video ThruPlay campaigns & sales by catalogue.
USD 1 = RUB 70

Yandex Direct — women’s clothing

Facebook Ads — B2B equipment (Medicine and Beauty)

Google Ads — urban casual clothing

Google Ads — sporting goods
