Examples of effectiveness — advertising costs and business revenue

 

Google Ads — women’s clothing

Strategy and funnel:

• Basic level — smart shopping campaign, standard search ads for categories, DSA-RLSA.
• Dynamic remarketing — viewed items, abandoned carts, past customers.
• Wide acquisition — display campaigns with product feed, discovery campaigns.
• The very top of the funnel is a combination of video campaigns with serial ads.

USD 1 = RUB 70

 

Facebook Ads — women’s clothing

Strategy and funnel:

• Basis — sales by catalogue campaigns for LaL audiences and wide demography audiences.
• Dynamic remarketing — viewed items, abandoned carts, past customers.
• The very top of the funnel is a combination of video ThruPlay campaigns & sales by catalogue.

USD 1 = RUB 70

 

Yandex Direct — women’s clothing

 

Facebook Ads — B2B equipment (Medicine and Beauty)

 

Google Ads — urban casual clothing

 

Google Ads — sporting goods

 

Facebook Ads — sporting goods